Fully funded. Unapologetically strategic. Impossible to stop.
What if we treated love the way the world treats war?
We hand-pick 100 humans from every continent and give each of them $500,000. The mission is simple: lead with love, find their purpose, listen like their life depends on it.
Their work happens in refugee camps, boardrooms, street corners, and comedy clubs. This is not peace-wishing.
This is the most ambitious experiment in conscious culture ever attempted.
Some of the first 100 you already know. Artists, athletes, scientists, comedians, builders who already shape how billions of people feel.
Many you don't know yet. Quiet healers, indigenous elders, community organizers, monks, mothers, frontline workers, chosen because their hearts are open and their work is unmistakable.
The mix is the point. Visibility and integrity, side by side. The first 100 set the tone, the vibration, the virality of everything after.
One hundred humans · a mix of voices the world already trusts and ones it hasn't heard yet.
The Love Army is not a nonprofit press release. It is a live experiment, played out in public, designed to be magnetic.
Documentary teams follow each soldier. Their work, their failures, their breakthroughs, released on the platforms the world already lives on.
High-vibe comics ride along. Not to mock, to translate. Love is funny, and humor is how the world hears the message before it can argue with it.
Researchers measure what coherence actually does, in communities, in nervous systems, in the field. We bring data to a story that has only ever lived in poetry.
The methods.
From day one, the world joins in.
From the first year, anyone, anywhere can follow a soldier. Sponsor their mission. Send a care package. Contribute to their dream. Watch their ripple in real time. The intimacy between movement and witness becomes the engine.
Pick a human whose mission moves you. Watch their work. Send what they need.
A personalized wishlist for each soldier. Fans and patrons engage directly with their growth.
Trackable, viewable, real. Every act of love finds its line on the map.
Exclusive by design.
The 100 are the cast. The Bootcamp is the proving ground for those ready to do the deep work: responsibility, truth, awareness, courage, trusting the timing of life. Entry is selective. Cohorts are small. Locations are limited and curated. Not everyone gets in, by design.
Year 1 of the Love Army costs ~1/10,000th of what the U.S. spends on war in a single year.
Three doors. Pick the one your gut points toward.
Hand-picked from around the world for vibration, for reach, for the open heart. If your name belongs on this list, or if you know someone whose does, tell us.
For those called to hold coherence, on the Wisdom Council, as a Troop Facilitator, or as a board-level steward of integrity. The infrastructure of love needs its keepers.
Get the dispatches as the 100 are chosen, as the work begins, as the love spreads. The simplest way in, and the way most of the world will join us.